The COVID-19 pandemic reshaped many aspects of our lives, including higher education. The rapid shift to online learning, social distancing, and the need for effective crisis communication became paramount. For educators and practitioners, understanding these changes and adapting to new norms is crucial. Drawing insights from the research article "Discourse about higher education on Twitter in early phases of COVID-19: A crisis management social network analysis," this blog explores how educators can improve their skills and adapt to crises using social media.
Key Findings from the Research
The study analyzed Twitter data during three key decision points in 2020: early March (M1), mid-March (M2), and August (A1, A2, A3). It identified the evolution of discourse around higher education and the prominent influencers during these times.
Evolution of Discourse
The research revealed a significant shift in Twitter conversations from general educational topics to pandemic-specific discussions. Key hashtags like #highered, #COVID19, and #onlinelearning became central to the discourse.
Prominent Influencers
Influencers transitioned from well-known news outlets to individual educators and experts sharing their experiences and resources. This shift underscores the importance of peer-to-peer communication and the value of individual contributions during a crisis.
Implementing Insights for Improved Crisis Management
Based on the findings, here are actionable steps educators and practitioners can take to enhance their crisis management skills:
1. Leverage Social Media for Real-Time Updates
Twitter and other social media platforms provide real-time information and peer support. By following relevant hashtags and influencers, educators can stay informed about the latest developments and best practices.
2. Engage with the Community
Active participation in online discussions helps build a support network. Sharing experiences, resources, and challenges can foster a sense of community and collective problem-solving.
3. Fact-Check Information
With the rise of misinformation, it's crucial to verify the accuracy of shared content. Rely on reputable sources and cross-check information before implementing new strategies or sharing with others.
4. Develop Comprehensive Crisis Plans
The pandemic highlighted the need for robust crisis management plans. Institutions should develop and regularly update contingency plans that address various scenarios, including transitions to online learning and health emergencies.
5. Provide Continuous Professional Development
Invest in training and professional development to equip educators with the skills needed for effective online teaching and crisis management. Workshops, webinars, and online courses can be valuable resources.
Encouraging Further Research
The study's findings open avenues for further research. Future studies could explore the long-term impact of social media on crisis management in higher education and the role of individual influencers in shaping institutional policies.To read the original research paper, please follow this link:
Discourse about higher education on Twitter in early phases of COVID-19: A crisis management social network analysis.
