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Enhancing Communication Strategies in Perinatal Health: A Data-Driven Approach

Enhancing Communication Strategies in Perinatal Health: A Data-Driven Approach

Introduction

The United States faces a significant challenge with the highest maternal mortality rate among industrialized nations. Notably, Black women experience mortality rates 2-3 times higher than their white counterparts. The research article, "Tailoring Perinatal Health Communication: Centering the Voices of Mothers at Risk for Maternal Mortality and Morbidity," provides valuable insights into improving communication strategies for perinatal health programs like Healthy Start.

Research Overview

This study explored mothers' perceptions of health communication during pregnancy and postpartum, focusing on their preferences for messaging from community-based programs. Data from four focus groups with 29 mothers, predominantly Black or African American, revealed a strong desire for inclusive, advocacy-based educational materials. Thematic analysis identified key themes: advocacy-based messaging, diverse and realistic imagery, peer-based education, and easy-to-understand materials.

Implementing Research Findings

Practitioners can enhance their communication strategies by implementing the following research findings:

Encouraging Further Research

While this study provides valuable insights, further research is needed to explore communication strategies in different settings and among diverse populations. Practitioners are encouraged to engage in ongoing research to refine and adapt communication approaches to meet the evolving needs of mothers at risk for adverse outcomes.

Conclusion

By tailoring communication strategies to be inclusive, empowering, and relatable, practitioners can significantly improve engagement and outcomes in perinatal health programs. The findings from this research offer a roadmap for enhancing communication efforts and ultimately reducing maternal mortality and morbidity.

To read the original research paper, please follow this link: Tailoring Perinatal Health Communication: Centering the Voices of Mothers at Risk for Maternal Mortality and Morbidity.


Citation: Sampson, M., Xu, W., & Prabhu, S. (2023). Tailoring Perinatal Health Communication: Centering the Voices of Mothers at Risk for Maternal Mortality and Morbidity. International Journal of Environmental Research and Public Health, 20(1), 186. https://doi.org/10.3390/ijerph20010186
Marnee Brick, President, TinyEYE Therapy Services

Author's Note: Marnee Brick, TinyEYE President, and her team collaborate to create our blogs. They share their insights and expertise in the field of Speech-Language Pathology, Online Therapy Services and Academic Research.

Connect with Marnee on LinkedIn to stay updated on the latest in Speech-Language Pathology and Online Therapy Services.

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