Public health communication on social media platforms like Twitter has proven to be a critical tool in disseminating health information. This is especially relevant for practitioners in online therapy services such as TinyEYE, where the integration of timely and evidence-based information can enhance therapeutic outcomes. Drawing insights from the research article, "Keeping up with the times: how national public health and governmental organizations communicate about cannabis on Twitter," this blog aims to guide practitioners on improving their communication strategies and encouraging further research.
Understanding the Research
The study by van Draanen et al. (2019) examined how national public health and governmental organizations in Canada and the U.S. communicate about cannabis on Twitter. The thematic analysis identified eight major themes in cannabis-related Tweets, which included:
- Health-related topics
- Legalization and legislation
- Research on cannabis
- Special populations
- Driving and cannabis
- Population-level issues
- Medical cannabis
- Public health topics
The research revealed that the majority of Tweets were information-sharing posts with links to research results, guidelines, policies, or fact sheets. However, there was a noted deficiency in consumer-focused information that could help individuals use cannabis in ways that minimize health-related harms.
Implementing Research Insights in Online Therapy
For practitioners in online therapy, integrating the findings from this research can enhance communication with clients, particularly those who may be using or considering the use of cannabis. Here are some actionable steps:
1. Focus on Health-Related Topics
Public health organizations often highlight the neurological impacts of cannabis use. As a therapist, you can incorporate this information into your sessions to educate clients about potential cognitive effects. Use accessible language and provide practical advice, such as starting with low doses and using cannabis in safe environments.
2. Address Legalization and Legislation
Stay informed about the latest legal changes regarding cannabis in your region. Discuss these changes with your clients to ensure they are aware of the legal implications of cannabis use. This is particularly important for clients who may be using cannabis for medical purposes.
3. Highlight Research on Cannabis
Share recent research findings with your clients to provide evidence-based information about cannabis. This can help clients make informed decisions about their cannabis use. For example, discuss studies that explore the relationship between cannabis and mental health disorders.
4. Tailor Communication for Special Populations
Certain populations, such as youth and young adults, pregnant women, and parents, may have unique considerations regarding cannabis use. Tailor your communication to address the specific needs and concerns of these groups. For instance, emphasize the risks of cannabis use during pregnancy or its impact on adolescent brain development.
5. Discuss Driving and Cannabis
Educate clients about the risks of driving under the influence of cannabis. Use data and examples from public health organizations to illustrate the potential dangers and legal consequences.
Encouraging Further Research
The study underscores the need for more public health-driven content on social media that provides educational information about cannabis use. As a practitioner, you can contribute to this effort by staying updated with the latest research and incorporating it into your practice. Additionally, consider conducting your own research or collaborating with researchers to explore the impact of cannabis on mental health and therapy outcomes.
Conclusion
By implementing the insights from this research, practitioners in online therapy can enhance their communication strategies and provide more comprehensive care to their clients. Staying informed about the latest public health messages and research on cannabis is crucial in addressing the evolving needs of clients.To read the original research paper, please follow this link:
Keeping up with the times: how national public health and governmental organizations communicate about cannabis on Twitter.
