The 2020 coronavirus pandemic has presented a unique challenge in terms of visual representation. Despite the flood of images related to the crisis, the virus itself remains invisible to the naked eye. This paradox has led to a reliance on abstract and symbolic imagery to convey the pandemic's impact. For practitioners, understanding these visual narratives can be instrumental in improving communication and engagement strategies.
The Power of Visual Representation
The research article "A Virus as an Icon: The 2020 Pandemic in Images" by Julia Sonnevend explores how various visual genres have emerged during the pandemic. These include artistic representations of the virus, images of heroes and sinners, and photographs of iconic spaces altered by the crisis. Each genre serves as an entry point for public discussion and social connection.
Abstract Representations
The CDC's illustration of the coronavirus is a prime example of abstract representation. Despite its technical accuracy, it offers little concrete information to laypersons. However, its simplicity makes it versatile for use in various contexts, from scientific articles to political commentary. Practitioners can learn from this approach by creating visuals that are both informative and adaptable.
Heroes and Sinners
Images of healthcare workers and other essential personnel have become symbolic of heroism during the pandemic. Conversely, photos capturing "covidiots" — those disregarding public health guidelines — serve as cautionary tales. Practitioners can use these narratives to highlight positive behaviors and discourage negative ones within their communities.
The Stage of Crisis
The pandemic has transformed everyday spaces into stages for new narratives. Empty streets and crowded domestic settings tell stories of adaptation and resilience. For practitioners, these images can be used to foster discussions about coping strategies and community support.
Encouraging Further Research
While current imagery provides a foundation for understanding the pandemic's impact, there is ample room for further research. Practitioners are encouraged to explore how different populations perceive these images and what emotional responses they elicit. Such insights could lead to more effective communication strategies tailored to diverse audiences.
Implementing Visual Strategies in Practice
- Create Engaging Content: Use visuals that resonate with your audience's experiences and emotions.
- Encourage Participation: Invite community members to share their own images and stories related to the pandemic.
- Facilitate Discussions: Use imagery as a starting point for conversations about public health measures and personal experiences.
- Adapt Messaging: Tailor visual content to address specific concerns or misinformation within your community.
The ability to interpret and utilize visual narratives is a valuable skill for practitioners in any field. By understanding the symbolic power of pandemic imagery, practitioners can enhance their communication efforts and foster a more informed and connected community.
To read the original research paper, please follow this link: A virus as an icon: the 2020 pandemic in images.
