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Exploring the Impact of Personalized Messaging on Smoking Cessation: Insights for Practitioners

Exploring the Impact of Personalized Messaging on Smoking Cessation: Insights for Practitioners

Introduction

The recent study titled Effect of Adding Personalized Instant Messaging Apps to a Brief Smoking Cessation Model in Community Smokers in Hong Kong: Pragmatic Randomized Clinical Trial offers intriguing insights into the potential of instant messaging (IM) apps in enhancing smoking cessation (SC) efforts. As a Special Education Director, leveraging such research can be pivotal in supporting students and staff in achieving healthier lifestyles. This blog will explore how practitioners can utilize the findings to improve their skills and encourage further research.

Understanding the Research

The study investigated whether personalized IM apps could enhance smoking cessation outcomes beyond traditional brief advice and active referral (AR) to SC services. Participants received personalized messages and had access to interactive chatting with SC advisors. The study found that while the IM-based intervention did not significantly increase quitting rates, it did encourage greater utilization of SC services.

Implementing Findings in Practice

Practitioners in the field of education and health can draw several actionable insights from this study:

Encouraging Further Research

While the study provides valuable insights, it also highlights areas for further exploration:

Conclusion

The integration of personalized IM apps in smoking cessation efforts presents a promising avenue for enhancing support and engagement. By implementing the findings from this study, practitioners can improve their skills and contribute to healthier school environments. Continued research in this area will further refine these strategies and expand their applicability.

To read the original research paper, please follow this link: Effect of Adding Personalized Instant Messaging Apps to a Brief Smoking Cessation Model in Community Smokers in Hong Kong: Pragmatic Randomized Clinical Trial.


Citation: de Azevedo Cardoso, T., Jiang, N., Byambasuren, O., Wu, Y. S., Cheung, Y. T. D., Lee, J. J. J., Wong, C. K. H., Ho, S. Y., Li, W. H. C., Yao, Y., Lam, T. H., & Wang, M. P. (2024). Effect of adding personalized instant messaging apps to a brief smoking cessation model in community smokers in Hong Kong: Pragmatic randomized clinical trial. Journal of Medical Internet Research, 26(1), e44973. https://doi.org/10.2196/44973
Marnee Brick, President, TinyEYE Therapy Services

Author's Note: Marnee Brick, TinyEYE President, and her team collaborate to create our blogs. They share their insights and expertise in the field of Speech-Language Pathology, Online Therapy Services and Academic Research.

Connect with Marnee on LinkedIn to stay updated on the latest in Speech-Language Pathology and Online Therapy Services.

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