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Leveraging Scarcity and Person-Thing Orientation to Enhance Online Therapy Outcomes

Leveraging Scarcity and Person-Thing Orientation to Enhance Online Therapy Outcomes

Introduction

In the realm of speech-language pathology, especially within the context of online therapy services like those provided by TinyEYE, understanding the dynamics of resource scarcity and individual orientations can significantly enhance therapeutic outcomes. A recent study titled Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation offers insights that can be applied to improve online therapy practices.

Understanding Scarcity and Person-Thing Orientation

The study explores how scarcity of resources such as time and money affects donation behaviors, mediated by an individual's person-thing orientation (PTO). PTO is a personality variable that determines whether individuals are naturally attuned to people (person-oriented) or objects (thing-oriented) in their environment. This orientation influences their preferences for donating time versus money, which can be situationally induced.

For instance, person-oriented individuals prefer donating time but may shift to donating money when faced with time scarcity. Conversely, thing-oriented individuals prefer donating money but may choose to donate time under financial scarcity. These insights can be instrumental for speech-language pathologists in tailoring their approaches to meet the unique needs of each child and their families.

Applying Research Insights to Online Therapy

In the context of online therapy, understanding a child's or family's orientation can guide therapists in customizing interventions and communication strategies. Here are some practical applications:

Encouraging Further Research

While the study provides valuable insights, it also opens avenues for further research. Practitioners are encouraged to explore how these orientations can be leveraged to improve therapy outcomes across different contexts and populations. Investigating the interplay between scarcity, PTO, and therapy engagement can lead to more personalized and effective interventions.

Conclusion

By understanding and applying the principles of resource scarcity and person-thing orientation, speech-language pathologists can enhance their practice, leading to better outcomes for children. This approach not only aligns with data-driven decision-making but also emphasizes the importance of personalized care in therapy.

To read the original research paper, please follow this link: Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation.


Citation: Malika, M., Ghoshal, T., Mathur, P., & Maheswaran, D. (2023). Does scarcity increase or decrease donation behaviors? An investigation considering resource-specific scarcity and individual person-thing orientation. Journal of the Academy of Marketing Science. https://doi.org/10.1007/s11747-023-00938-2
Marnee Brick, President, TinyEYE Therapy Services

Author's Note: Marnee Brick, TinyEYE President, and her team collaborate to create our blogs. They share their insights and expertise in the field of Speech-Language Pathology, Online Therapy Services and Academic Research.

Connect with Marnee on LinkedIn to stay updated on the latest in Speech-Language Pathology and Online Therapy Services.

Apply Today

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Apply Today

If you are looking for a rewarding career
in online therapy apply today!

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Does your school need
Online Therapy Services

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