Introduction
In the dynamic field of international business (IB), the quest for knowledge is ever-evolving. As practitioners, staying ahead requires a keen understanding of both the established frameworks and the often-overlooked elements that can enrich our insights and strategies. The research article titled "Neglected elements: What we should cover more of in international business research" by Ilgaz Arikan and Oded Shenkar offers a profound exploration of these overlooked areas, providing a roadmap for practitioners to enhance their skills and contribute to the field's growth.
Exploring the Neglected Elements
The article identifies five clusters of neglected elements in IB research: audiences and actors, locations, environmental layers, history, and interactions. Each of these areas holds untapped potential for enriching our understanding and practice in international business.
- Audiences and Actors: The focus has traditionally been on multinational enterprise (MNE) executives, but expanding our scope to include non-U.S. MNEs, SMEs, and other neglected groups can provide a more comprehensive understanding of global business dynamics.
- Locations: Research often gravitates towards major economies, but there is value in exploring underrepresented regions that can offer unique insights and theoretical advancements.
- Environmental Layers: Understanding the macro layers in which markets are embedded can help in predicting and adapting to changes in the business environment.
- History: Incorporating historical context can illuminate the paths that have shaped current business practices and offer lessons for future strategies.
- Interactions: Studying the interactions among players and elements can lead to a more holistic view of international business operations.
Implementing the Research Outcomes
Practitioners can enhance their skills by integrating these neglected elements into their research and practice. Here are some actionable steps:
- Expand Your Audience: Consider the perspectives and needs of diverse groups beyond the traditional MNE executives. Engage with SMEs, local entrepreneurs, and non-Western firms to gain a broader understanding of global markets.
- Explore New Locations: Venture into underrepresented regions for research and business opportunities. These areas can offer fresh perspectives and contribute to the development of universal theories.
- Embrace Interdisciplinary Approaches: Draw from anthropology, sociology, and political science to enrich your understanding of the complex layers influencing international business.
- Incorporate Historical Context: Use historical analysis to understand the evolution of business practices and anticipate future trends.
- Foster Interactions: Encourage collaboration and interaction among diverse actors to foster innovation and adaptability in international business strategies.
Conclusion
By embracing the neglected elements outlined in the research, practitioners can not only enhance their skills but also contribute to the advancement of the international business field. This approach encourages a more inclusive, interdisciplinary, and historically informed perspective, paving the way for innovative solutions and strategies.
To read the original research paper, please follow this link: Neglected elements: What we should cover more of in international business research.
